The Hardee’s Way brand book, handmade for employees nationwide, shows how doing things the Hardee’s Way leads to better-tasting food.

credits
THE HARDEE’S WAY BRANDBOOK
client
HARDEE’S
agency
ARNOLD WORLDWIDE

we created a book filled with handmade pages, impossible games, a confusing table of contents, fun mantras, pinky swears, a hand-stitched page—and even a sheet of aluminum foil designed to destroy a microwave, just to prove the easy way isn’t our way.