2,000lb Pumpkins, 600lb Squashes, 300lb Watermelons, and more. Brought to you by the powerful Tundra.


credits
THE IMPOSSIBLE FARMERS MARKET
client
TOYOTA
agency
CONILL SAATCHI & SAATCHI



The largest collection of giant produce ever displayed in America.


The Impossible Farmers Market—a one-of-a-kind exhibition where farm met museum. Massive fruits and vegetables were displayed alongside the Tundra, turning a truck showcase into a fun and unexpected experience. Visitors got up close with our most powerful pickup in a setting as bold as the truck itself.





©2025