Using real letters from Hispanic grandparents who immigrated to the U.S., we told stories of hope and hardship in a new land. The campaign bridged past and present, showing how their resilience still drives the next generation forward.

This campaign means a lot to me on a personal level. As a Latino immigrant who moved to the U.S. ten years ago, it was a tribute to the strength, sacrifice, and dreams that brought many of us here, and a reminder of the legacy we carry every day.